Advertising on LBR
Lanka Business Report (LBR) is a well recognized source of business news and analysis in Sri Lanka. Throughout the last 2 decades LBR has built a reputation for unbiased uncompromising reporting and analysis. From macro-economic policies to sector updates, LBR gives ahead of the curve news and analysis on the fast changing business environment where deregulation and globalization are offering new challenges.
LBR continues to push the boundaries of business journalism in Sri Lanka with hard hitting reporting and credibility. LBR as a product has developed a multi-platform approach giving our readers/surfers & viewers the opportunity of staying up to date on corporate happenings in Sri Lanka in a myriad of ways.
On Air/Television – LBRtv is a weekly round up of business news available over Free-to-air (ETV), Dialog TV (DTH) & LBN (Cable TV) platforms. The valued association with an established property such as LBR gives advertising partners the opportunity to speak to the Business elite that seek in-depth business news with multi-airings & greater product visibility across the board.
On Line/web – www.lbr.lk provides our readers an online multimedia experience utilizing text/video based stories and interviews that give an in depth view of corporate Sri Lanka. Attracting the more discerning reader LBR.lk is an ideal platform to reach an audience that is very much interested in gaining in depth knowledge on business happenings. LBR.lk has various advertising options unique & cost favorable for advertisers for short & long term media objectives such as TVCM placements online, strategic banner placements with an active link, association with LBR video online, special, prominent & relevant content branding etc.
E-mail –Week-daily email newsletter which is “subscribed into” by purpose due to relevant, value enriching content, is very popular among the corporate circles. To get in depth business news into their mail inboxes with limited advertising messages, in the form of clickable banners are valuable for clients to create the much strived for blur between content & commercial messages & unique brand placement opportunity in a relevant landscape of content.
On Print – The LBR Journal is a monthly magazine which has been a recent addition to our portfolio of products. It fills the void of a local business journal that gives its readers an unprecedented look at the inner workings and significant changes in the corporate landscape of Sri Lanka. With its own editorial team developing exclusive content, LBR provides content that is only about and for Sri Lanka making it more relevant to our local reader ship.
On Ground – LBR/LBO C – Level Corporate Forums, which were initiated with an objective of providing a forum for corporate citizens to discuss topical business and economic issues in the corporate world. We at Vanguard host around 8-10 C-Level Business events per annum, such as CEO, CFO, CIO, CMO, & HR forums.
We have seen a wide range of top end brands & services deriving tactical & strategic long term value in associating with these unique engagement opportunity provided on-ground, as it gives unparallel value to brands to engage with an elusive audience on ATL, Digital & BTL spread over 6 weeks.
Multi-platform Solutions - Being present on multiple platforms ensure that we reach our patrons frequently and effectively as they are news seekers on multi devices. These generally omni-present solutions offer our advertising partners the opportunity of speaking to this commercially invaluable strata and drive a consistent message across multiple platforms with very high brand recall among. Contact us for a bespoke digital multi-touch-point solution giving your brand better value overall.
Download the PDF General Sales Proposal availed above, to identify specific advertising options on each of the above LBR touch-points.
OR “Contact us” for further details & to customize an integrated solution encompassing TV, web, email, print & on ground.
Advertising Contact
Disthiqua Hassen,
Head of Sales - Business & New Media
T: +94 11 4614333
E: disthiquah@vanguardlanka.com
